Business Defines Corporate Responsibility within the U.S. Travel Industry
Escape Adventures Renowned Environmental Commitment
Las Vegas, Nevada (February 2007) - Corporate responsibility is becoming more predominant in the United States, but few businesses within the travel and tourism industry have taken a leading role while even fewer have raised the bar. Enter Escape Adventures. Founded in 1991 by a husband and wife team - Jared and Heather Fisher - the company offers active vacations throughout North America like a handful of other companies. But, what sets them apart is their extraordinary environmental commitment.
"The continued success of our business depends on pristine natural environments," explains Heather Fisher, Escape Adventures' President. "After we made the connection between global warming, travel and tourism-related environmental impacts, and the melting of glaciers and increase and potency of wildfire seasons in the American West, we realized that we were contributing to the problem and had to become part of the solution," Fisher continues.
Beginning in 1995, Escape Adventures started a simple recycling program. Since that time, the company has significantly raised the bar. The company now recycles more than 90% of waste generated on each tour and offsets the balance by investing in renewable energy and energy efficiency "offset" projects. Escape Adventures is also committed to using renewable energy. The company was among the first in the U.S. to become a carbon neutral outfitter in 2006 and was the first to convert its support vehicles to run off of 100 percent vegetable oil which is gathered from restaurants and would otherwise be sent to landfills. Furthermore, its Moab-based facilities and its Las Vegas-based warehouse now run off of solar energy.
If that's not enough, employees are given financial incentives to ride to work. And, the company's purchasing policy centers around supporting value-based businesses who share its philosophy. Local, organic, and eco-friendly products are featured on all of its tours, which have been very well received by its new and returning guests.
"Although being a responsible tour operator gives us a competitive advantage, we want to inspire other adventure travel outfitters to 'green' their operations as well," said Jared Fisher, Director of Escape Adventures. "This is why our goal is to think globally, act locally and educate others about the process of becoming a more sustainable company. By helping others achieve the same results, we can multiply our efforts to make the world a better place, which is in everyone's best interest."
Escape Adventures truly walks its talk … closer to home, Heather founded the Save Redrock (www.saveredrock.com) campaign, which has improved safety and environmental conservation within Red Rock Canyon National Conservation Area while Jared collaborated with state and federal land management agencies to improve trail conditions outside of the park.